Here’s my friend Jennie Cristerna’s latest Chicago interview, on WGN. So you can learn more about adult bullies, why they bully, and what you can do to help yourself? Then check out,
As we kick off the New Year, leaders, entrepreneurs and business owners are looking for new and innovative ways to grow their brands. Who better to turn to than one of the most innovative leaders of our time—Apple CEO Steve Jobs?
Through first-person interviews with Apple employees, experts, and analysts, as well as Steve Jobs’ own words over the past thirty years, I discovered that there are 7 principles largely responsible for Jobs’ breakthrough success.
These are described in my new book, The Innovation Secrets of Steve Jobs, and they are principles that I will discuss in blog posts over the coming weeks. Briefly, here are the principles that anyone can use to “think differently” about their service, product or brand.
Principle One: Do what you love. Steve Jobs once told a group of employees, “People with passion can change the world for the better.” Jobs has followed his heart his entire life and that passion, he says, has made all the difference. It’s very difficult to come up with new, creative, and novel ideas unless you are passionate about moving society forward.
Principle Two: Put a dent in the universe. Passion fuels the rocket, but vision directs the rocket to its ultimate destination. In 1976, when Jobs and Steve Wozniak co-founded Apple, Jobs’ vision was to put a computer in the hands of everyday people. In 1979, Jobs saw an early and crude graphical user interface being demonstrated at the Xerox research facility in Palo Alto, California. He knew immediately that the technology would make computers appealing to “everyday people.” That technology eventually became The Macintosh, which changed everything about the way we interact with computers. Xerox scientists didn’t realize its potential because their “vision” was limited to making new copiers. Two people can see the exactly the same thing, but perceive it differently based on their vision.
Principle Three: Kick start your brain. Steve Jobs once said “Creativity is connecting things.” Connecting things means seeking inspiration from other industries. At various times, Jobs has found inspiration in a phone book, Zen meditation, visiting India, a food processor at Macy’s, or The Four Seasons hotel chain. Jobs doesn’t “steal” ideas as much as he uses ideas from other industries to inspire his own creativity.
Principle Four: Sell dreams, not products. To Steve Jobs, people who buy Apple products are not “consumers.” They are people with hopes, dreams and ambitions. He builds products to help people achieve their dreams. He once said, “some people think you’ve got to be crazy to buy a Mac, but in that craziness we see genius.” How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds.
Principle Five: Say no to 1,000 things. Steve Jobs once said, “I’m as proud of what we don’t do as I am of what we do.” He is committed to building products with simple, uncluttered design. And that commitment extends beyond products. From the design of the iPod to the iPad, from the packaging of Apple’s products, to the functionality of the Web site, in Apple’s world, innovation means eliminating the unnecessary so that the necessary may speak.
Principle Six: Create insanely great experiences. The Apple store has become the world’s best retailer by introducing simple innovations any business can adopt to create deeper, more emotional connections with their customers. For example, there are no cashiers in an Apple store. There are experts, consultants, even geniuses, but no cashiers. Why? Because Apple is not in the business of moving boxes; they are in the business of enriching lives. Big difference.
Principle Seven: Master the message. Steve Jobs is the world’s greatest corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you can’t get people excited about it, it doesn’t matter.
Simply put, innovation is a new way of doing things that results in positive change. Innovation is attainable by anyone at any organization, regardless of title or position. Make your innovation a part of your brands’ DNA by thinking differently about your business challenges.
Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books including the bestsellers, The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs.
Follow him on Twitter: @Carminegallo
Here’s my friend Jennie Cristerna’s latest Chicago interview, on WGN. So you can learn more about adult bullies, why they bully, and what you can do to help yourself? Then check out her interview on WGN’s People to People.
PS. Special thanks for Jennie, who gave me permission to share her interview to my communities. Urna Belanger
Do you blame yourself for your problems?
Thinking and feeling – Thinking types deal with information based on structure and function. Feeling types deal with information on a more energetic level. Thinking types like systems, patterns and structures and apply logic to just about everything. Feeling types are interested in others and how they feel and often pass their own moods onto others. Thinking types are often cold and unemotional while feeling types can be moody and emotionally manipulative.
Judging and perceiving – When faced with a change in situation, judging types react based on their decisions resulting from the change whereas perceiving types act on the change. Perceiving types may act impulsively after the change while judging types don’t like to leave questions unanswered. Judging types tend to finish what they’ve started while perceiving types can start multiple projects without following through. Judging types follow the rules while perceiving types often act without preparation.
The theories of personality take these eight differences and combine them into sixteen distinct personality types identified by four letters, each representing a characteristic with,
E – Extrovert, I – Introvert, S – Sensing, N – Intuitive,
T – Thinking, F – Feeling, J – Judging and P – Perceiving.
In the four-letter description, the first letter represents;
Extrovert vs. Introvert, the second letter represents Intuitive vs. Sensing, the third letter represents Thinking vs. Feeling and the fourth letter represents Perceiving vs. Judging.
These sixteen personality types are:
ENTP (Extrovert Intuitive Thinking Perceiving) – These types are creative and resourceful though they may be prone to one-upping others. They like to debate and are good at a variety of tasks. They are good at understanding concepts and solving problems with logic. They are excited over new projects but tend to neglect routine tasks.
ISFP (Introvert Sensing Feeling Perceiving) – ISFPs don’t like conflict. They are quiet, kind, sensitive and serious as well as loyal and faithful. These flexible individuals enjoy the moment and not interested in being leaders or controlling others.
ESFJ (Extrovert Sensing Feeling Judging) – The ESFJ types tend to be responsible, conscientious types with a strong sense of duty. They put others’ needs over their own and often need positive reinforcement. They value security and traditions.
INTJ (Introvert Intuitive Thinking Judging) – INTJ types are long-range thinkers who can turn theories into actions. They are independent, determined, analytical and possess high standards for their own performance as well as the performance of others. INTJs are natural leaders but they will follow others if they trust the other leader’s abilities.
ENFJ (Extrovert Intuitive Feeling Judging) – ENFJ types are “people persons”. They have excellent people skills and are outgoing and popular. These types do not like being along and are good at leading group discussions and managing people issues.
ISTJ (Introvert Sensing Thinking Judging) – ISTJ types are serious, quiet, responsible, dependable and thorough. Their hard work and organizational skills help them to accomplish just about any task they set out to accomplish.
ESTP (Extrovert Sensing Thinking Perceiving) – Theories of personality indicate that ESTP types have terrific people skills and are friendly and adaptable. They want immediate results and take action. Because they live for the moment, they are often risk-takers with a fast-paced lifestyle. These types show great loyalty to their peers but are not above the law if it gets in the way of accomplishing their goal.
INFP (Introvert Intuitive Feeling Perceiving) – INFP types have a well-developed value system, are quiet, idealistic and reflective. They are easygoing unless one of their highly-held values is threatened. They usually want to help others and are often talented writers.
ESFP (Extrovert Sensing Feeling Perceiving) – The center of attention suits ESFP types just fine. They live in the moment, are fun-loving and love people. They have common sense and like to help others though they do not like theory or impersonal analysis.
INTP (Introvert Intuitive Thinking Perceiving) – These creative thinkers are logical, original and excitable about their ideas and theories. They like competence, knowledge and logic and have the drive and ability to turn theories into better understandings. These types are quiet and are often hard to get to know well. They have no desire to lead or to be led.
ENTJ (Extrovert Intuitive Thinking Judging) – The ENTJ is assertive, outspoken, intelligent and well-informed. These types are driven to lead with an ability to understand complex problems and solve them. They have little patience for disorganization and inefficiency.
ISFJ (Introvert Sensing Feeling Judging) – ISFJs are quiet, practical and dependable. They put the needs of others over their own and are quite perceptive about how others may be feeling.
ESTJ (Extrovert Sensing Thinking Judging) – ESTJ types are traditional, organized and practical. They tend to have ideas on how things should be and are often athletic. They like to be in charge and are quite capable of organizing and running tasks.
INFJ (Introvert Intuitive Feeling Judging) – INFJs tend to be individualistic rather than leaders or followers. They usually finish what they’ve started and are quite intuitive about people. They have a strong sense of value and stick to their beliefs.
ENFP (Extrovert Intuitive Feeling Perceiving) – The ENFP types are enthusiastic, creative and idealistic. They have terrific people skills and are quite capable of doing anything that interests them. They get excited about new ideas but the details bore them.
ISTP (Introvert Sensing Thinking Perceiving) – ISTPs are quiet, reserved, detached and analytical with mechanical abilities. Risk-takers at heart, they often have a talent for extreme sports or other risky endeavors. Loyal to peers but not terribly concerned with rules if they get in the way of doing something.
Build Your Strong Membership
It’s no big secret that promotion is the key to filling up your new membership. Gone are the days that you can just build a website and watch the traffic (and sales) pour in. These days, you have to be proactive and get out there and promote.
The question is, how?
Get Your Affiliates Excited
The best way to drive traffic and make sales? Get someone else to do it for you. And that “someone else” is your affiliates.
But you can’t just recruit a bunch of affiliates, give them a link, and send them on their way. You have to get them excited about your launch.
Host an affiliate contest and reward the top sellers with valuable prizes (or cash)
Create marketing materials for them – emails, Tweets, banner ads and more are much appreciated
Reach out personally to top affiliates in your niche and ask what you can do to help their efforts
Reward top producers with higher commissions or faster payments
Make yourself available for podcast, webinar and blog interviews
Host a Free Webinar
Speaking of webinars, hosting your own free events is a fantastic way to get the word out about your membership. You can set them up using Google Hangouts (which is free) or your platform of choice. Be sure the webinar itself is full of great content, and don’t forget a call to action at the end for your membership.
Put Those Autoresponders to Work
We’ve talked before about the power of autoresponders, and promoting your membership is no different. Go through your current sequences and drop links to your membership wherever it makes sense.
Now before you skip this section, keep in mind that paid advertising does not have to cost a fortune. You don’t have to commit several hundred dollars to a risky Adwords campaign. In fact, for as little as $25 you can boost a Facebook post that leads back to your sales page – or better yet, that free webinar you’re hosting.
Finally, remember that getting the word out about your membership is an ongoing process. You can’t simply launch and then forget it. Instead, create an ongoing marketing plan that includes these and other methods, so your membership is constantly promoted. The more people who see your promotions, the steadier your income from your membership will be.
Top Retention Strategies for Online Memberships
Thinking about creating a monthly membership to add to your revenue stream? It’s a great idea,
but before you get too far into your planning, you have to have a solid retention strategy.
Without it, your membership may start out strong, but you’ll soon find it leaking members and
Since the goal with any membership is to earn recurring, passive income, you can see that
losing members isn’t such a good plan. Here’s what to do to prevent it.
Low Introductory Prices Encourage Retention
You’ve likely seen your friends and colleagues – and maybe some competitors, too – launch
memberships with a really low monthly rate, only to raise the price later. There’s a reason
for that – client retention.
Think about it. If you join a membership in the first weeks, and you’re paying $7 or $9 or
even $15 per month, when you see the price hitting $20 or more, you’re more likely than ever
to stay a member. After all, if you cancel and want back in later, you’ll have to pay more,
right? No one wants to pay more for something they’re already getting at a bargain so,
like everyone else, you maintain your membership, even if you don’t always use it.
Surprise Bonuses Keep Members Active
Here’s another great method to keep members happily paying month after month:
unannounced bonuses. Everyone likes a gift now and then, and your members are no different.
When you add an unexpected bonus to their accounts, you’ll reinforce the value of your
membership, and encourage members to stay even if they’re considering canceling.
The reason is simple – they never know when that small monthly payment is going to generate
something truly valuable (and quite unexpected).
Avoid Overwhelming Your Members
But it is possible to go too far, and in doing so, actually drive members away!
Perhaps you’ve been a part of a membership that seemed too large and overwhelming, so much
so that you felt you weren’t really using it at all. Maybe it had a Facebook group and a
forum and a dozen or more training modules and a monthly Q & A call and several software
licenses and on and on.
Whew! Just thinking about digging through all of that is exhausting. So you avoid it.
And so will your members.
Truthfully, you want to plan your membership so that it provides your target audience with just
what they need, but no more. Throwing in dozens of other items just to increase the “perceived
value” will only serve to overwhelm your market, and make her question whether she can even use
all that stuff.
Keeping your members on board long term is a delicate balancing act. It has to do with pricing,
the product or service you provide, how valuable the membership is to her, and a host of other
variables. The bottom line for a low-maintenance membership is this:
Give your members only what they need at a no-brainer price, and they’ll never even think